Jun 18 2007

A Master Class on the Arts in a Market Economy: You, Your Music, and how Capitalism Can Help You Find Your Audience


Former Rykodisc label head and Loyola University, New Orleans professor George Howard speaks to a class about the economic and business realities that they as aspiring musicians and businesspeople need to face in order to succeed in todays music business. Topics include: The economics of independence; how capitalism supports the arts; how technology is altering the economics of music distribution; the Long Tail and niche marketing; and how to use the machinery of a capitalist economy to sell your music to people who want to buy it.

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