Jun 29 2006
Can Musicians Allow Their Music to be Used to Sell Stuff, Without Selling Out?
Producer, musician and label owner George Howard discusses the debate over branding (licensing music for use in advertisements and media), and the effect that branding can have on a career. Can branding be a good thing? Can an artist really ever sell out? Analyzing several cases (such as Nick Drake, Led Zeppelin and U2), Howard offers concrete advice to musicians who will need to confront whether to license, and to whom to license, their own creations.
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Posted in Advertising, Advice, Artists, Bands, Branding, Commercial Music, George Howard - Advice for Aspiring Musicians, Licensing, Music Marketing, Sales, Songs in Films on Jun 29 by admin
Advertising, Advice, Artists, Bands, Branding, Commercial Music, Interview, Licensing, Music Marketing, Sales, Songs in Films
This entry was posted on Thursday, June 29th, 2006 at 12:00 am, by admin,
and is filed under Advertising, Advice, Artists, Bands, Branding, Commercial Music, George Howard - Advice for Aspiring Musicians, Licensing, Music Marketing, Sales, Songs in Films.
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