The Center For Music and Arts Entrepuenership

In this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins reveals the true nature of marketing while on tour.

Concert producer Stephen Rehage discusses the key components of producing a concert, including developing strong relationships with booking agents, creating compelling sponsorship opportunities, and implementing a comprehensive marketing plan.

Robin Burgess discusses her job as Terence Blanchard's manager and the collaboration that is involved. Vincent Bennett also discusses his experiences as Terence Blanchard's tour manager.

Producer, musician and label owner George Howard discusses several books he feels are essential reading for people aspiring to a career in music or the music industry: Good to Great by Jim Collins, Getting Things Done by David Allen, The Tipping Point by Malcolm Gladwell, his own Getting Signed!, gives detailed advice on a number of critical topics how and whether to pursue a record deal, how to protect your publishing rights, how to find a manager and agent, discusses at length what the different members of your team manager, agent, lawyer, publicist, radio indie can and should do for you, and provides information on how musicians can apply the basic principles of business to their careers intuitively and effectively.

Professor, producer, and entrepreneur George Howard discusses the role of a booking agent in an artists career, as well as how to know when you need one (and why you probably dont).

Professor, producer, and entrepreneur George Howard discusses the ins and outs of taking your band from playing club dates to doing a full-fledged concert tour. He describes the steps you can take to achieve this goal, and offers pointers to help ensure that your success will be sustained.

Producer, musician and label owner George Howard discusses the importance of making sure your band puts on a great live show, and offers advice on how to leverage not only that great live show but your relationship with the clubs, their bookers, and their core clientele to help your career along.

Chris Blackwell, founder of Island Records, discusses whether he thinks record labels will expand in the future into other services, such as artist management or concert booking, in order to remain viable, and what the ramifications of such a move would be.

Infectious Music Industries is a New Orleans based company that does marketing, management, booking, tour management, graphic design, publicity, and street teams for Independent bands. In this segment, they visit Loyola University to talk about the ins and outs of their business.

Don Marshall, the executive directer of the New Orleans Jazz and Heritage Festival and Foundation, talks about the challenges of booking acts for the jazz fest.