The Center For Music and Arts Entrepuenership

Sanford Hinderlie, Professor of Music and Director of the Music Technology Center at Loyola University, talks about his background in the music industry.

Mark Davis is a Copyright and Law Professor in the Music Business department at Loyola University.

John Worthington has been on the forefront of advancements in the world of media technology for over 20 years. He has held senior level engineering and management positions for many Silicon Valley companies.

NorthStar Entertainment's Sheryl Northrop has worked in the music and media industries for more than two decades, spending time at both major and independent record labels and running her own entertainment PR firm, The Baker/Northrop Media Group established in 1997. During her career, Northrop has worked in both print publishing and PR. She has represented entertainers and music artists in many genres including rock, pop, blues, country, Americana, jazz, children's recordings and other entertainment entities including books, theatricals, events and corporate clients. She worked in the media departments at I.R.S. Records, RCA Records and All American Music Group prior to starting The Baker/Northrop Media Group. Northrop launched NorthStar Entertainment in 2005. Her highly regarded PR firm, The Baker/Northrop Media Group, remains as a division of the new company that also includes artist management and consulting divisions.

Music Attorney Dina LaPolt talks frankly about the need for artists to understand the music industry as a whole, and their own business strategy in particular, in order to have a truly successful career. She also shares secrets about how to make sure the record deal you get is one thats going to be to your advantage.

Chris Blackwell, founder of Island Records, discusses the strategy of music marketing, with special attention on how to go about marketing new artists in todays music business.

Chris Blackwell, founder of Island Records, analyzes the response of the major record labels to the advent of downloadable music, and discusses some of the marketing opportunities available that the majors have thus far missed out on.

Chris Blackwell, founder of Island Records, talks about the need for musicians today to consider the power and importance of video to their careers especially in terms of how video shapes public perception and aids in introducing people to new artists.

Chris Blackwell, founder of Island Records, discusses with a group of students at Loyola University, New Orleans why having a great live show is the key to success in the music business from both a financial and career longevity point of view.

Island Records founder Chris Blackwell discusses the key habits and character traits that will help ensure you have a long and fulfilling career working in the music business.