Why Do Record Companies Favor Digital Rights Management?
Russell Rains, Director of the MBA Program in Digital Media Management Program at St. Edwards College in Austin TX, discusses digital rights management, why record companies are so in favor of it, and why these companies never manage to successfully predict what the next big threat to their perceived rights is going to be.
About the MBA in Digital Media Management Program at St. Edward’s
Russell Rains, Director of the MBA Program in Digital Media Management at St. Edward's University in Austin TX, discusses the program and what it offers to students over and above the standard fare of business degrees (such as finance, accounting and marketing). Rains also defines exactly what Digital Media Management is, what it means, and why Austin is going to be an important location for digital media production in the years to come.
Convergence and the Future of Music and Entertainment
Russell Rains, Director of the MBA Program in Digital Media Management Program at St. Edwards College in Austin TX, gives his opinions on various forces shaping the future of the entertainment industry and how people find and consume music and other media. He discusses the notion of convergence in both a technological and business sense, and assesses the impact of the phenomenon on consumers, retailers, and the future of copyright and digital rights management. He also makes an attempt at isolating what forces are really at the root of current controversies over digital rights, pricing, and distribution methods.
Filesharing and Ethics
Russell Rains, Director of the MBA Program in Digital Media Management Program at St. Edwards College in Austin TX, answers the question, If music is property, why dont many people consider downloading music without paying to be stealing? He discusses the ethical, legal, and common-sense issues at play when discussing the culture of music downloading, and then looks at various sides of a related question: If the music is available for free, then why pay?
Chris Blackwell on U2 and Digital Cross-Promotion
Island Records founder Chris Blackwell shares his thoughts on U2s decision to partner with Apple, Inc. to partner with apple to allow their album How To Dismantle An Atomic Bomb to ship preloaded on some iPods.
