The Center For Music and Arts Entrepuenership

Professor, producer, and entrepreneur George Howard discusses the ins and outs of taking your band from playing club dates to doing a full-fledged concert tour. He describes the steps you can take to achieve this goal, and offers pointers to help ensure that your success will be sustained.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, tells a bit about how a band goes about finding its target market, and the importance of that audience in a band's career.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, tells a bit about the internet and how it relates to a band finding its target market.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, explains how a band can maximize every moment of every show they play.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, tells a bit about the challenges every independent artist has to face.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, tells a bit about the importance of having a marketing plan for your band if you want to be successful.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, tells a bit about music marketing as it compares to traditional marketing of products. He goes into detail about the structure of common marketing plans and gives his thoughts on music marketing in relation to common marketing plan structures.

Island Records founder Chris Blackwell gives advice to emerging artists on how best to exploit traditional and new methods to build the dedicated fan base that will be your launch pad to widespread success.

Chris Blackwell, founder of Island Records, discusses the strategy of music marketing, with special attention on how to go about marketing new artists in todays music business.

Tom Derr, co-founder of Rock Ridge Music, talks with students at Loyola University about the different methods of marketing an artist and the process of signing an artist. He talks about various forms of marketing through the internet and how they aim to attract as many consumers as possible.