Category Archives: Andy Allen – Marketing and Distribution in Today’s Music Industry

An Inside Look at Alternative Distribution Alliance


In this segment, Andy Allen of Alternative Distribution Alliance discusses his career in distribution and how he got started in the industry. He also talks about the booming independent music scene and its relationship with ADA.

Loyola University Forum with Andy Allen of Alternative Distribution Alliance


Andy Allen, president of Alternative Distribution Alliance, talks with students about distribution and marketing in the music business today.

An In-Depth Look At How Distributors Work


In this segment Andy Allen of ADA explains the various responsibilities of a record distributor, and goes into detail about how distribution works – including how labels and artists compete for shelf space and how distributors market records.

The Economics of a Record Label


Andy Allen is the president of Alternative Distribution Alliance. In this segment he talks about independent record labels and how they have shaped a new business model for the music indsutry today.

Getting the Attention of Record Distributors


Andy Allen, president of Alternative Distribution Alliance, talks about how a band can get the attention of distribution companies.

How Distributors Determine Fees and Percentages


Andy Allen, President of Alternative Distribution Alliance, discusses how ADA sets the fees and percentages they charge their partner labels and artists, and how ADAs practices compare to the industry at large.

How File Sharing Affects Distribution Companies


Andy Allen, president of Alternative Distribution Alliance, talks about the problem of file sharing and how it’s affecting the distribution sector of the music business.

Andy Allen of ADA Discusses Why He Stays in the Music Business


Andy Allen, president of Alternative Distribution Alliance, talks about what motivates him to work, and about the state of the music industry today. He discusses how digital distribution and ubiquitous playback devices are affecting his end of the industry, and share some predictions for the future.

How Distributors Manufacture and Market Music to Retail


Andy Allen of Alternative Distribution Alliance explains why some distributors offer manufacturing to artists, and why some don’t, and discusses the economics of how ADA gets music manufactured and distributed to stores.