Legal Issues Surrounding Music in Advertising
Eric Corte, a representative from Saatchi and Saatchi, a prominent advertising agency, talks to Loyola University New Orleans students about music in advertising. He covers the process of securing music for ads, discusses master usage as well as music publishing, licensing, and legal issues. Corte also gives his thoughts on the future of the music business. He comments on the innovative ways companies are marketing music for ads.
Loyola University Forum with Tommy Etzel
Tommy Etzel, an independent DJ, talks about entering the music industry right out of college and some of the problems one might have to face.
Loyola University Forum with Greg Curtis of Fox Music Publishing, Inc.
Greg Curtis, Executive Creative Director of Fox Music Publishing, Inc., introduces himself and his company to a group of students at Loyola University, New Orleans. He explains what a music publisher does, how Fox works with other companies to license and leverage content, and what Fox is doing to take advantage of new opportunities in streaming music, ringtones, and other emerging technologies.
Loyola University Forum with Infectious Publicity Company
Infectious Music Industries is a New Orleans based company that does marketing, management, booking, tour management, graphic design, publicity, and street teams for Independent bands. In this segment, they visit Loyola University to talk about the ins and outs of their business.
