The Center For Music and Arts Entrepuenership

Russell Rains, Director of the MBA Program in Digital Media Management at St. Edwards College in Austin TX, leads a discussion at Loyola University, New Orleans about how copyright law applies to sound recordings in the USA, how digital media and digital rights management relate to copyright, and what the future may hold. He explains what rights the purchaser of a sound recording has, why record companies love digital rights management, how Creative Commons may transform copyright law, how new technology and distribution methods are making current law obsolete, and how current events are shaping the future of copyright law.

Blues pianist and songwriter Jon Cleary discusses his background and his experiences touring and writing for Bonnie Raitt and with his own group, the Absolute Monster Gentlemen.

Kirk Whalum is a Grammy nominated jazz saxophonist and has worked with a long list of musical greats. This clip features a solo performance by Kirk and a detailed interview on a variety of topics including an artists team, breathing techniques, have a record deal, jazz/gospel music, and more.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, talks about the essentials of marketing and how they apply to marketing music.

Jan Moppert of Loyola University New Orleans offers advice to people seeking a job in the music industry, with emphasis on how to effectively market yourself to the companies you apply to.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, discusses what the ideal artist-label relationship looks like.

Eric Corte, a representative from Saatchi and Saatchi, a prominent advertising agency, talks to Loyola University New Orleans students about music in advertising. He covers the process of securing music for ads, discusses master usage as well as music publishing, licensing, and legal issues. Corte also gives his thoughts on the future of the music business. He comments on the innovative ways companies are marketing music for ads.

Music Attorney Dina LaPolt talks frankly about the need for artists to understand the music industry as a whole, and their own business strategy in particular, in order to have a truly successful career. She also shares secrets about how to make sure the record deal you get is one thats going to be to your advantage.

Chris Blackwell, founder of Island Records, talks about what he looks for in an artist he would want to sign to his label.

Producer, musician, and label owner George Howard discusses what mechanical licenses are and how they make money, how revenue from mechanicals is collected, and the controlled composition clause that reduces the mechanical royalty rate under certain circumstances.