The Center For Music and Arts Entrepuenership

Don Van Cleave, longtime music retailer and founder of the Coalition of Independent Music Stores, discusses his early experience in music sales and his decision to close his award-winning store Magic Platters to focus on running CIMS. He also discusses how CIMS allows independent record stores to pool their marketing dollars in order deal on an equal basis with major labels and distributors.

In this Loyola University, New Orleans forum, Artists House Music President John Snyder and jazz promoter Deborah Lewow discuss the trend toward niche marketing in order to reach the right consumers, how to stay ahead of the curve, and why she

Music industry veteran Kevin Coogan, a Loyola business graduate, found himself employed at industry giants such as MCA Records and ASCAP, and explains how the lessons he learned along the way led him to start his own management company.

In a seminar at Loyola University, New Orleans, cinematographer Brad Rushing discusses how to design a music video that its creative, memorable, and cool and most importantly appropriate to the artist and song and recounts the recent history of the major labels and their shrinking music video budgets.

Musician Chris Thomas King speaks to students at Loyola University New Orleans on the importance of treating your career as a business. He also offers advice on how to properly set up and conduct that business to give yourself the best possible conditions for success.

Grammy-winning New Orleans musician Chris Thomas King talks to students at Loyola University about his background as a blues musician and how he came to establish 21st Century Blues.

Professor, producer, and entrepreneur George Howard discusses the concept of "The Long Tail," which describes how changing technologies and business processes are changing the long-term sales patterns of many types of products, and applies its lessons to the music business of today and tomorrow.

Jerry Goolsby, professor of Music Industry Studies at Loyola University, tells a bit about what marketing plans usually look like at a major record label.

Chris Blackwell, founder of Island Records, reveals what you must do and what you must not do to make sure your demo or album gets heard by the decision-makers at the labels you would like to work with.

Chris Blackwell, founder of Island Records, analyzes the response of the major record labels to the advent of downloadable music, and discusses some of the marketing opportunities available that the majors have thus far missed out on.