Billy O' Connell, Music Management professor, talks to Loyola University New Orleans seniors about how to enhance their careers from a marketing perspective
G Eazy, and his manager Matt Bauerschmidt, talk about their marketing plans and how they attempt to stay connected with their audience.
CFMAE Members talk about their experience working as media managers and videographers for the Bonnaroo Music Festival
In this segment of a Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins talks about why it pays to spend time on your marketing strategies
In this Loyola University, New Orleans forum, Kevin Coogan discusses his 20-year career working for various labels, ASCAP and his own company, Stella Management, which represents classical artists Eric Whitacre and Hila Plittman.
In this discussion, Loyola University, New Orleans music business professor and entrepreneur George Howard advises student Kelvin Brown on the formation of his hip-hop production company, Third Shift Entertainment. Howard describes the three major types of business entities (sole proprietorship, corporation, and limited liability company (LLC)), and offers suggestions on which will best protect Brown
Music industry veteran Kevin Coogan, a Loyola business graduate, found himself employed at industry giants such as MCA Records and ASCAP, and explains how the lessons he learned along the way led him to start his own management company.
Loyola student Kelvin Brown speaks with Kevin Coogan of Stella Management about what it means to be a good manager in the modern music age. Coogan shares his history as a manager, and explains how relationships with labels can help to bring an artist to the next level.
Loyola student Kelvin Brown speaks with Kevin Coogan of Stella Management about when it is appropriate for a band to seek out a manager. Coogan urges young artists to stay independent as long as they possibly can, in order to build a solid fan base that they can use to negotiate with the corporate music industry.