The Center For Music and Arts Entrepuenership

Dave Neupert is the founder of M80 Interactive Marketing, and acting CEO. In this segment he discusses branding and the initiation of branded music in the music industry. Neupert also mentions how major labels are starting to utilize branding.

Eric Corte, a representative from Saatchi and Saatchi, a prominent advertising agency, talks to Loyola University New Orleans students about music in advertising. In this segment he discusses who owns the master when an artist records a song for an advertisement.

Sanford Hinderlie, Professor of Music and Director of the Music Technology Center at Loyola University, talks about his background in the music industry.

Mark Davis is a Copyright and Law Professor in the Music Business department at Loyola University.

Tommy Etzel, an independent DJ, talks about entering the music industry right out of college and some of the problems one might have to face.

NorthStar Entertainment's Sheryl Northrop has worked in the music and media industries for more than two decades, spending time at both major and independent record labels and running her own entertainment PR firm, The Baker/Northrop Media Group established in 1997. During her career, Northrop has worked in both print publishing and PR. She has represented entertainers and music artists in many genres including rock, pop, blues, country, Americana, jazz, children's recordings and other entertainment entities including books, theatricals, events and corporate clients. She worked in the media departments at I.R.S. Records, RCA Records and All American Music Group prior to starting The Baker/Northrop Media Group. Northrop launched NorthStar Entertainment in 2005. Her highly regarded PR firm, The Baker/Northrop Media Group, remains as a division of the new company that also includes artist management and consulting divisions.

Chris Blackwell, founder of Island Records, discusses whether emerging artists who are currently independent should try to remain independent, or instead seek major-label support.

Chris Blackwell, founder of Island Records, talks about the need for musicians today to consider the power and importance of video to their careers especially in terms of how video shapes public perception and aids in introducing people to new artists.

Island Records founder Chris Blackwell gives his thoughts on why artists and other music industry players must make an effort to know every aspect of the music business, as well as the opportunities you give up and the risks you assume when you dont.

Chris Blackwell, founder of Island Records, talks about how he went about putting out his very first record, in 1959.