The Center For Music and Arts Entrepuenership

Tom Derr, co-founder of Rock Ridge Music, talks with students at Loyola University about the different methods of marketing an artist and the process of signing an artist. He talks about various forms of marketing through the internet and how they aim to attract as many consumers as possible.

Robert Reynolds shares his opinion concerning a lawyer's role in getting a band signed. Reynolds also shares his thoughts on the do's and dont's of submitting a press kit a label.

Dave Neupert is the founder of M80 Interactive Marketing, and acting CEO. Neupert began his career in the music business at Maverick. He worked on some of the first websites for artists like Deftones and Alanis Morissette. Dave began to build a buzz about these artists from fan to fan over the internet and utilized the internet long before it became a common promotional tool. He later discusses the process of how he came to found M80 Interactive Marketing and he explains the work that they do there.

In this segment Andy Allen of ADA explains the various responsibilities of a record distributor, and goes into detail about how distribution works - including how labels and artists compete for shelf space and how distributors market records.

In this segment, Andy Allen of Alternative Distribution Alliance discusses his career in distribution and how he got started in the industry. He also talks about the booming independent music scene and its relationship with ADA.

Greg Sill, a prominent Music Supervisor, discusses his production work for various popular television shows. He talks about his involvement in creating the theme song for Friends and creating a soundtrack album for the show. Greg then goes on to talk about the new ways record companies are trying to promote their artists, specifically through television.

NorthStar Entertainment's Sheryl Northrop has worked in the music and media industries for more than two decades, spending time at both major and independent record labels and running her own entertainment PR firm, The Baker/Northrop Media Group established in 1997. During her career, Northrop has worked in both print publishing and PR. She has represented entertainers and music artists in many genres including rock, pop, blues, country, Americana, jazz, children's recordings and other entertainment entities including books, theatricals, events and corporate clients. She worked in the media departments at I.R.S. Records, RCA Records and All American Music Group prior to starting The Baker/Northrop Media Group. Northrop launched NorthStar Entertainment in 2005. Her highly regarded PR firm, The Baker/Northrop Media Group, remains as a division of the new company that also includes artist management and consulting divisions.

Dave Neupert is the founder of M80 Interactive Marketing, and acting CEO. M80 specializes in developing online publicity, promotions, and grassroots marketing campaigns for top entertainment properties and consumer brands.