The Center For Music and Arts Entrepuenership

In this discussion, Loyola University, New Orleans music business professor and entrepreneur George Howard advises student Kelvin Brown on the formation of his hip-hop production company, Third Shift Entertainment. Howard describes the three major types of business entities (sole proprietorship, corporation, and limited liability company (LLC)), and offers suggestions on which will best protect Brown

Music industry veteran and former ASCAP executive Kevin Coogan describes what he believes are the key differences between the two major performing rights organizations, and explains why he

In this Loyola University, New Orleans forum, music industry Kevin Coogan answers audience questions, addressing subjects such as the importance of reading trade publications, why the best way to get a job in A&R is to start your own label, and how controlling your business enables you to control your creative process.

Music industry veteran Kevin Coogan, a Loyola business graduate, found himself employed at industry giants such as MCA Records and ASCAP, and explains how the lessons he learned along the way led him to start his own management company.

Music industry veteran Kevin Coogan describes the workshop he ran during his tenure as senior director of film and television music at ASCAP, which focused on how to build a career as a film composer.

Music industry veteran Kevin Coogan talks about how he came to manage classical composer Eric Whitacre, and discusses the various strategies and promotional initiatives that have enabled Whitacre to enjoy success.

Artist Manager Kevin Coogan talks about the ways in which managing classical acts differs from working with artists in other genres, citing the higher level of profitability they enjoy through commissions and publishing, as well as the logistical challenges of working with regional ensembles due to the high cost of traveling with a large orchestra.

Music industry veteran and former director of film and television music at ASCAP Kevin Coogan talks about the ways in which the relationship between music and moving images has changed over the years, as the traditional music video wanes in popularity and new outlets such as You Tube, cell phones, and advertising take center stage.

Classical artist manager Kevin Coogan offers insight into the highly lucrative world of sheet music sales, explaining how sheet music and publishing can be two of the most profitable aspects of a classical artist

Music industry veteran Kevin Coogan reflects on his experiences serving on the board of NARAS (National Academy of Recording Arts and Sciences), observing that his membership in the organization ultimately led him to becoming more involved in its operation, and discussing how the relationships he formed there have helped him in his career.