Loyola University Forum with Andy Allen of Alternative Distribution Alliance

Andy Allen, president of Alternative Distribution Alliance, talks with students about distribution and marketing in the music business today.

An In-Depth Look At How Distributors Work

In this segment Andy Allen of ADA explains the various responsibilities of a record distributor, and goes into detail about how distribution works - including how labels and artists compete for shelf space and how distributors market records.

The Economics of a Record Label

Andy Allen is the president of Alternative Distribution Alliance. In this segment he talks about independent record labels and how they have shaped a new business model for the music indsutry today.