Loyola University Forum Deborah Lewow: Promoting Smooth Jazz in the Changing Landscape of Terrestrial Radio and the Internet
In this Loyola University, New Orleans forum with Artists House Music President John Snyder, jazz promoter Deborah Lewow talks about the changing roles of terrestrial radio and the internet, and the unique challenges of reaching smooth jazz listeners in today
How to Reach Smooth Jazz Listeners via the Internet
In this Loyola University, New Orleans forum with Artists House Music President John Snyder, jazz promoter Deborah Lewow discusses the types of opportunities available to promote and sell smooth jazz on the internet, including My Space, radio e-mail marketing, and advertising.
Marketing and Promotion Budgets in Today’s Music Industry
In this Loyola University, New Orleans forum with Artists House Music President John Snyder, jazz promoter Deborah Lewow explains how she allocates marketing dollars in today's music industry.
How to Reach the Right Listeners via Terrestrial Radio in Today’s Industry
In this Loyola University, New Orleans forum with Artists House Music President John Snyder, jazz promoter Deborah Lewow explains the challenges of promotion in the landscape of today
Timing the Execution of Marketing Plans, Tours, and Album Release Dates to Maximize Record Sales
In this Loyola University, New Orleans forum with Artists House Music President John Snyder, jazz promoter Deborah Lewow talks about tours as an essential component of an artist
Master Class on the Arts in a Market Economy, Part 6 of 7: How Outsiders Drive Innovation
Former Rykodisc label head and Loyola University, New Orleans professor George Howard explains to a class the dynamic by which art made by outsiders (minorities, marginalized populations) becomes part of the next cutting edge, and how individual artists career strategies can either help or hinder their ability to capitalize on this phenomenon. Part 6 of 7.
A Master Class on the Arts in a Market Economy: You, Your Music, and how Capitalism Can Help You Find Your Audience
Former Rykodisc label head and Loyola University, New Orleans professor George Howard speaks to a class about the economic and business realities that they as aspiring musicians and businesspeople need to face in order to succeed in todays music business. Topics include: The economics of independence; how capitalism supports the arts; how technology is altering the economics of music distribution; the Long Tail and niche marketing; and how to use the machinery of a capitalist economy to sell your music to people who want to buy it.
Master Class on the Arts in a Market Economy, Part 1 of 7: Being an Independent Artist
Former Rykodisc label head and Loyola University, New Orleans professor George Howard explains the two foundations that successful independent artists need today: an independent financial situation and a strong commercial market.
Master Class on the Arts in a Market Economy, Part 2 of 7: That’s Right! Capitalism Can Help You Sell Your Music
Former Rykodisc label head and Loyola University, New Orleans professor George Howard speaks to a class about the role of capitalism and business in supporting and disseminating art, and how independent artists can put this dynamic to use for them. Part 2 of 7.
Master Class on the Arts in a Market Economy, Part 3 of 7: Technology and the Business of Independent Music
Former Rykodisc label head and Loyola University, New Orleans professor George Howard speaks to a class about the opportunities and power that technology has put in the hands of individual musicians, how this technology has altered the underlying economics of making music, and how to leverage this situation to support your career and ambitions. Part 3 of 7.
