The Center For Music and Arts Entrepuenership

In this segment, Andy Allen of Alternative Distribution Alliance discusses his career in distribution and how he got started in the industry. He also talks about the booming independent music scene and its relationship with ADA.

Andy Allen is the president of Alternative Distribution Alliance. In this segment he talks about independent record labels and how they have shaped a new business model for the music indsutry today.

In this segment Andy Allen of ADA explains the various responsibilities of a record distributor, and goes into detail about how distribution works - including how labels and artists compete for shelf space and how distributors market records.

Andy Allen, president of Alternative Distribution Alliance, talks with students about distribution and marketing in the music business today.

Andy Allen, president of Alternative Distribution Alliance, talks about how a band can get the attention of distribution companies.

Andy Allen, President of Alternative Distribution Alliance, discusses how ADA sets the fees and percentages they charge their partner labels and artists, and how ADAs practices compare to the industry at large.

Andy Allen, president of Alternative Distribution Alliance, talks about the problem of file sharing and how it's affecting the distribution sector of the music business.

Andy Allen, president of Alternative Distribution Alliance, talks about what motivates him to work, and about the state of the music industry today. He discusses how digital distribution and ubiquitous playback devices are affecting his end of the industry, and share some predictions for the future.

Andy Allen of Alternative Distribution Alliance explains why some distributors offer manufacturing to artists, and why some don't, and discusses the economics of how ADA gets music manufactured and distributed to stores.