Advertising Rights – Who Owns the Master?
Eric Corte, a representative from Saatchi and Saatchi, a prominent advertising agency, talks to Loyola University New Orleans students about music in advertising. In this segment he discusses who owns the master when an artist records a song for an advertisement.
Getting Your Music to Ad Agencies
Eric Corte, a representative from Saatchi and Saatchi, a prominent advertising agency, talks to Loyola University New Orleans students about music in advertising. In this segment he discusses how to submit music to ad agencies.
The Growing Connection Between Ad Agencies and Record Companies
Eric Corte, a representative from Saatchi and Saatchi, a prominent advertising agency, talks to Loyola University New Orleans students about music in advertising. In this segment he covers the relationship between ad agencies and record labels and where they are headed in the future.
Finances at Saatchi & Saatchi Advertising
Eric Corte, a representative from Saatchi & Saatchi, a prominent Advertising Agency, talks to Loyola University New Orleans students about music in advertising. In this segment he discusses the income generated by advertising agencies; how ad agencies make their money and how they spend it. Corte gives a rough estimate of what it costs to buy music for ads and the importance of media buyers.
Legal Issues Surrounding Music in Advertising
Eric Corte, a representative from Saatchi and Saatchi, a prominent advertising agency, talks to Loyola University New Orleans students about music in advertising. He covers the process of securing music for ads, discusses master usage as well as music publishing, licensing, and legal issues. Corte also gives his thoughts on the future of the music business. He comments on the innovative ways companies are marketing music for ads.
