Merchandise is an essential part of a band’s income. Because it is so important, bands are starting to create stores in the areas they are going on tour. Many people say that this is a trend, and will soon be out of “style” but many of the current pop-up stores are turning into actual stores where bands can sell their merchandise on a daily basis. The newest band to utilize this new form of revenue is Odd Future. The band has set up shop in Los Angeles while they will be performing there. For more information on these pop-up stores, read here.