Sep 28 2007

The Convenience Factor, Digital Music Pricing, and the Recording Industry of Tomorrow


Russell Rains, Director of the MBA Program in Digital Media Management Program at St. Edwards College in Austin TX, discusses what the current state of the record business implies for the future. He addresses the problem of pricing how much is too little? how much is too expensive? and the ways in which digital music is much more difficult for companies to capture, control and monetize than traditional physical media.

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