Mar 26 2008

The Purpose of a Business Plan


In this segment of a business plan seminar held at Loyola University, New Orleans, business professor Brenda Joyner explains why it is essential to have a business plan in order to secure financing for an enterprise, whether approaching a venture capitalist or a family member. Joyner talks about the business plan as a means of establishing credibility, capability, and an understanding of the risks involved in the business

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